• About Beni
  • Museum of Beni


“Beni”, known as lip color in Japan, is the name of luxurious shade of red color made from pigment of Benibana (safflower) petals, and has been favored by Japanese women for centuries.
Our company Isehan-Honten, established in 1825 at Nihonbashi in Tokyo, has made very unique lip color called Komachi-Beni, which has fascinating iridescent color of “Beni” in esoteric way. By the best ingredient and skills of Benisho (Beni Maestros), Komachi-Beni has alluring color. The iridescent color changes into bright red when soaked with water. This is truly and surely traditional Japanese red, and Komachi-Beni has fascinated a great number of people until today.
Isehan-Honten shall keep up the traditional skills built by the predecessors, and hand down the history and culture to the next generation as only one Edo period style “Beni” producer in Japan.

Appearance of Isehan’s store in Meiji period
Companies’ Catalog in Tokyo (Tokyo-shoukou-hakuran-e)
Meiji period, dated 1885, National Diet Library’s collection

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